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EBay is tapping into GTA VI hype to launch vehicle sales on its livestream shopping platform

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EBay is tapping into GTA VI hype to launch vehicle sales on its livestream shopping platform

EBay has opened up its livestream shopping platform to vehicles, and the company is using upcoming release of Grand Theft Auto VI to raise awareness about the move.

Today, October 29, eBay announced the launch of the eBay Most Wanted Collection, a set of four classic cars inspired by vehicles from prominent video games. Intended to commemorate the introduction of vehicles as a category on eBay Live, eBay’s livestream shopping platform, the vehicles will be displayed at the 2026 SEMA Show in Las Vegas on November 5 — and will then be sold via an eBay Live stream later that day, with a starting price of $6 for each vehicle.

“We’re focused on introducing new audiences to eBay Live and demonstrating how the platform can bring the excitement of live shopping to automotive enthusiasts,” said eBay Live vice president and general manager Jesse Kiefer in a written interview with GamesBeat. To measure the success of the launch, Kiefer said eBay will “be looking at how audiences engage with the collection, including interest in the vehicles, first time viewers, and audience participation during the livestream.”

The four vehicles included in eBay’s Most Wanted Collection were sourced on eBay and customized using parts found on the company’s marketplace, and include a 2022 Chevrolet Corvette C8, a 2006 Dodge Viper, a 1992 BMW 325i convertible, and a 1975 Chevrolet Nova painted hot pink. Ahead of the reveal today, eBay covered travel and board costs for a group of journalists — including yours truly — to attend and ride in the cars during a press event in Los Angeles.


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