Dr. Doom’s latest target is entertainment chain Dave and Buster’s, which has fully submitted to the Marvel villain for an expansive Avengers: Doomsday campaign.

Starting on November 16, Dave & Buster’s is becoming Doom & Buster’s. Select locations are already rolling out ‘Doomsday Zones,’ entire sections of the arcade dedicated to the Avengers takeover. Enter the Dr. Doom archway and you’ll find a collection of Marvel games and activities in addition to new D&B drinks and prizes.

"When one of the biggest movies of the year is coming, you don't put up a poster. You bend the knee," said Jeremy Tucker, chief marketing officer at Dave & Buster's. "We gave Doom our name. We gave him the floor. We gave him the bar… All shall play."

As one of the leading arcade chains, the big tie-in is games. On Dave & Buster's floors, fans can already find a new selection of Marvel-themed activities:

Cosmic Invasion is the big headliner here. The game dropped on PC and consoles last December, and through the D&B campaign, is now getting the full arcade cabinet treatment. Like the fully released version, the arcade edition will support up to four players.

We’re pretty big fans of the tag-team beat-em up, saying it "has the juice" in our 7/10 review , which knocks off some points for a limited hero gallery. Thankfully, the game has released plenty of new content in the past year. A new Doom-themed DLC, 'The Siege of Castle Doom,' is launching on November 10, and will presumably be included in the in-store activations.

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