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Beats by Dre Teases Pokémon Collaboration With an Electrified Beats Pill Speaker

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Beats by Dre Teases Pokémon Collaboration With an Electrified Beats Pill Speaker

A six-second video teaser posted to the official Beats by Dre YouTube channel shows the shadow of the Beats Pill speaker, enveloped by animated sparks and flames. The video, titled “Time to catch something new,” ends with an electrified Beats logo next to a Poké Ball.

The teaser video doesn’t offer any product or release date info, but suggests the collaboration will include a Pokémon-branded version of the company’s wireless speaker.

The ‘electric’ animations suggest an unsurprising focus on the Pokémon mascot, Pikachu. To support that theory, unconfirmed images of a bright yellow Pikachu-themed speaker have already started circulating the web. The flaming purple animations point to a possible second product design, potentially inspired by another collaboration favorite, Gengar.

The standard edition of the Beats Pill speaker currently retails for $149.99. We’ll likely get the full reveal of the Pokémon x Beats collaboration alongside a release date in the coming weeks.

Pokémon is celebrating its 30th anniversary this year, giving the biggest franchise in the world the excuse to drop more collaborations than ever. We’ve seen themed hardware from tech companies like Razer, shoe drops from Crocs, and even entire merch collections with retailers like Target.

The amount of buzz going into the Pokémon brand right now would suggest any collab with the gaming giant is an easy win.



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