Embark Studios is launching its Frozen Trail update for ARC Raiders tomorrow, and I had a chance to play a few rounds with it in a preview event.
I have to say it’s a fun addition to a dangerous world, where fun means you have to enjoy living dangerously. The question at hand is a good one. Will it save ARC Raiders? After all, the October 8 update is the only thing that could get lapsed players to come back to the game. Embark has tons of rivals now, from Bulkhead’s Wardogs that released a couple of weeks ago to Gears of War: E-Day and Call of Duty: Modern Warfare 4 coming October 23. All of these games are landing now because no one wants to compete with Grand Theft Auto VI on November 19.
Of course, ARC Raiders came out swinging last year as it was sandwiched in between the Battlefield 6 launch two weeks before it and the Call of Duty: Black Ops 7 launch two weeks after it. ARC Raiders went on to sell more than 16 million copies at $40 each. That’s about $640 million in gross revenue, and it was a rare hit intellectual property that was like David & Goliath, taking on the giants.
And so I was excited to play a preview of Frozen Trail and get a chance to see if the game I poured 193 hours into was going to start growing again. I’m happy to pour some time into it even though this is perhaps the most crowded game launch season in gaming history.
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