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AMC Global Media and Yodo1 partner to bring IP to Chinese game developers for worldwide collaborations

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AMC Global Media and Yodo1 partner to bring IP to Chinese game developers for worldwide collaborations

AMC Global Media and Yodo1 Games has announced a strategic digital licensing partnership aiming to open a new frontier for Western IP in China’s global gaming market. Under this agreement, Yodo1 Licensing will serve as AMC’s strategic partner to identify, guide, and support elite Chinese game developers and publishers in creating and publishing games based on AMC’s premier television series, including The Walking Dead and Anne Rice’s Interview with the Vampire, for gaming audiences worldwide.

China has long been one of the biggest markets for games, passing $50B in revenues for the first time in 2025, according to research firm Niko Partners. This partnership marks a strategic shift towards introducing, according to a press release, “world-class IP” to that market.

One of the top priorities in the partnership will be two of AMC’s fan-favorite original franchises: The Walking Dead Universe and Anne Rice’s Immortal Universe. Based on Anne Rice’s best-selling novels, the Immortal Universe includes hit television series Interview with the Vampire, including the recently wrapped rock-‘n-roll odyssey The Vampire Lestat, and Mayfair Witches: Salem Coven, which returns for a third season on Sunday, December 30, on AMC and AMC+.

The Walking Dead premiered on AMC on October 31, 2010, introducing audiences to a stark, character-driven survival drama that quickly grew from a critically acclaimed genre series into one of the most successful and influential franchises in television history.

Over 11 seasons and 177 episodes, the original series became a defining series for AMC and AMC Studios, broke through as a broad-based cultural phenomenon, and helped reshape the television landscape by proving the enduring power of premium scripted storytelling built around passionate fan communities.


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