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Amazon’s gaming chief says Luna’s biggest problem isn’t content — it’s awareness | GamesBeat Next 2026

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Amazon’s gaming chief says Luna’s biggest problem isn’t content — it’s awareness | GamesBeat Next 2026

After restructuring its gaming business over the past year, Amazon wants to raise consumers’ awareness about the integration of gaming directly inside the Prime Video app.

In late 2025, Amazon initiated a pivot in its game strategy that saw the company lay off hundreds of staff across its game studio division amid a refocus toward Amazon Luna, the company’s cloud gaming service. Since then, Amazon has streamlined its gaming offerings with the goal of reaching people who aren’t well served by traditional console and PC platforms, rather than competing with traditional platforms for existing hardcore gamers.

During a session at GamesBeat Next in San Francisco on November 2, Jeff Gattis, the general manager of Amazon Luna and Amazon Game Studios, took the stage for a fireside chat with GamesBeat lead news writer Alexander Lee (aka yours truly) about the evolution of the company’s gaming strategy in 2026. Per Gattis, Amazon’s primary concern at the moment isn’t being able to offer games to its customers at scale — it’s ensuring that gamers on Amazon are aware of their options. 

“Amazon’s biggest challenge in gaming right now — I’m speaking specifically of Luna as a platform — is nobody knows it exists,” Gattis said during the 30-minute fireside chat. 

At the moment, Amazon serves roughly 100 games, including some triple-A titles, through Prime Video, meaning games like Star Wars: Galactic Racer and Hogwarts Legacy are available free-to-play to anyone with an Amazon Prime membership. Gattis said Amazon was on the cusp of kicking off a “big campaign” to drive more awareness about these options, as well as educating players about the viability of cloud gaming as a way to play video games.


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