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TVS Automobile Solutions raises Rs 425 Cr from UAE investor to expand myTVS brand

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TVS Automobile Solutions raises Rs 425 Cr from UAE investor to expand myTVS brand

TVS Automobile Solutions, which owns the omnichannel automotive aftermarket brand myTVS, has raised Rs 425 crore in a Series D round of funding led by CE-Invests, the investment arm of UAE-based Crescent Enterprises.

TVS Automobile Solutions is part of the $3 billion TVS Mobility Group. Prior to this funding round, myTVS had raised around Rs 690 crore, comprising Rs 203 crore from Lingotto (Exor) in 2022 and Rs 487 Cr from Castrol in 2023.

According to a statement, the latest funding will support myTVS' overseas expansion with initial focus on the Middle East and North Africa (MENA) markets, where both the companies see potential to adapt and scale its technology and capabilities for mobility and fleet businesses.

For CE-Invests, this partnership provides an opportunity to leverage myTVS' technology platform and capabilities in the automotive aftermarket in the Middle East. For myTVS, CE-Invests brings deep regional market understanding and business networks that can support the identification and development of new opportunities across MENA.

The statement noted that myTVS has developed an integrated automotive aftermarket platform that combines digital capabilities with a physical service network for OEMs and EV manufacturers to access a broad range of vehicle service and maintenance solutions.

R Dinesh, Director, TVS Automobile Solutions said, “ This investment is a further proof that this technology-led platform is capable of delivering a similar experience in other markets.



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