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Pet food startup TailBlaze Longevity raises pre-seed funding

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Pet food startup TailBlaze Longevity raises pre-seed funding

Pet food startup TailBlaze Longevity has raised $300K in a pre-seed funding round led by US-based VC firm Comma Capital. The startup was also featured on Bharat Ke Superfounders.

The fresh capital will be used to launch HeartPour, build a team in Ahmedabad, and expand its reach among pet parents across India. Before the launch, the startup plans to offer the first 500 dogs a free serving of HeartPour, TailBlaze Longevity said in a press release.

Founded in August last year by Manaal Maniyar and Palak Devpura, TailBlaze is a pet care startup focused on canine longevity and nutrition. The startup aims to extend dogs’ lives by 3–5 years through high-protein and lower-carbohydrate nutritional formulations.

According to the Ahmedabad-based startup, HeartPour is a wet dog food line developed over four years of R&D. The product combines high protein and superfoods with an Ayurvedic PanchTatva blend comprising curcumin, black pepper, parsley, amla and tulsi.

The startup has also developed FreshTail, a proprietary technology for manufacturing shelf-stable fresh meals. Its portfolio includes more than 200 products across organic dog food, natural treats such as coconut and hemp or fish and strawberry, grooming essentials, and accessories.

TailBlaze Longevity follows a WhatsApp-first commerce model and also sells through quick commerce and online platforms such as Blinkit and BBNow.

In the pet nutrition segment, Right4Paws is developing science-based, species-specific whole-food nutrition focused on pet health and longevity. The startup raised Rs 14 crore in Series A funding in December last year to expand manufacturing, R&D, specialised talent and functional products.


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