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Kutumb parent posts Rs 405 Cr total income in FY26; profit surges 6X

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Kutumb parent posts Rs 405 Cr total income in FY26; profit surges 6X

Bengaluru-based Primetrace Technologies, the company behind consumer apps such as Kutumb, Crafto AI, Tarot AI, Sundar AI and Polo, had a strong FY26, with its revenue tripled and net profit jumped nearly sixfold during the year.

Primetrace's revenue from operations surged to Rs 386 crore in FY26 from Rs 123 crore in FY25, according to its standalone financial statements reviewed by Entrackr.

The company operates a portfolio of consumer-focused apps, including Kutumb and Crafto. It follows a freemium business model, offering free access to core features while generating revenue primarily through subscriptions, advertising and user-paid digital services across its platforms. The sale of these services was the company's sole source of operating revenue.

Besides operating revenue, Primetrace earned Rs 19 crore from interest on other current investments, taking its total income to Rs 405 crore in FY26 from Rs 138 crore in FY25.

Advertising emerged as its largest cost head, accounting for nearly 75% of the overall expenditure. The company spent Rs 273 crore on advertising in FY26, a 3.3X increase from Rs 82 crore in the previous fiscal year. This spending is crucial for consumer app businesses looking to build awareness and acquire users across platforms.

Employee benefit expenses grew 26.2% to Rs 33.5 crore, while information technology, legal, travel and other overheads also contributed to the rise in costs. Overall, the company's expenditure increased 2.7X to Rs 363 crore in FY26 from Rs 135 crore in FY25.

Despite the sharp increase in advertising and other expenses, Primetrace managed to significantly improve its profitability.


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