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Ex-Nykaa executive's makeup brand Hyeglo raises Rs 7 crore for R&D, new product launches

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Ex-Nykaa executive's makeup brand Hyeglo raises Rs 7 crore for R&D, new product launches

Delhi-based beauty brand Hyeglo Beauty has raised Rs 7 crore in a seed funding round led by consumer-focused venture capital firm Sauce, seven months after it launched its first products.

Giga Capital, Consumer Collective, The Patient Capital and Arjun Purkayastha, SVP and MD for Greater China and North Asia at Reckitt, also took part in the round, the startup said.

Hyeglo said it will use the funding for research and development (R&D), new product launches, brand building and key hires across the team. It also plans to widen its range across colour cosmetics and skincare.

Hyeglo is a D2C brand that makes makeup with active ingredients typically found in skincare products. The startup claims that its products combine clinically tested ingredients, skincare actives and pigments, following an approach known as the “skinification” of makeup formulas, under the tagline “Better Makeup, Built for Skin”.

The brand currently has three products: a skin tint, a lip oil and a lip balm. Its product range includes the Tintelligence Skin Adaptive Tinted Moisturizer, priced at Rs 1,350, the Better Left Behind Lip Oil Stain at Rs 999 and The Glow-To Lip & Cheek Glow Balm at Rs 799. The products are available through the brand's online store, which also offers free shipping.

Hyeglo said it follows a skin science-led approach to product development, with dermatologists informing its formulations. Its panel of experts includes Dr Sonal Tibrewal Garg, an MD in Dermatology.

Founded in April 2026 by Kanupriya Ahluwalia, who also serves as its CEO.


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