Jaipur-based menswear brand QB MEN has raised pre seed funding in a round led by BeyondSeed, with participation from Rajkot Ventures and Prajay Advisors.
The fresh capital will primarily be deployed towards brand building, content creation, customer experience, retention marketing, community engagement and distribution expansion.
Founded by Yash Bothra, QB MEN focuses on printed menswear, offering shirts, kurtas, co-ord sets and jackets. The brand combines traditional Indian prints with contemporary silhouettes and positions itself in the accessible premium segment.
The startup follows a demand-led production model, launching designs in limited batches and scaling manufacturing based on customer response.
QB MEN claims to have reported a repeat purchase rate of 23.8% and is targeting 100% year-on-year growth over the next 12 months. It also plans to expand its product portfolio to include chinos, trousers and kids’ and boys’ wear.
The brand sells through its own website, online marketplaces such as Myntra and Jaypore, and select offline retail stores.
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