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Binny Bansal-backed ShopOS launches AI creative platform Sloosh

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Binny Bansal-backed ShopOS launches AI creative platform Sloosh

ShopOS, a Bengaluru-based AI startup backed by Flipkart co-founder Binny Bansal’s 3STATE Ventures, has launched Sloosh.ai, an AI creative platform that generates product images, visual scenes, reels and creator-style videos from ideas, photos and videos.

The launch comes after ShopOS raised $20 million from 3STATE Ventures. The startup provides AI-powered creative production for fashion, retail and direct-to-consumer brands across India, the UAE and the US.

Sloosh uses the same image and video orchestration engine that ShopOS deploys for brand clients. The platform combines AI agents, reusable workflows and human expertise to help creators, agencies, founders and small businesses produce content across formats.

The platform offers four ways to create content: an AI chat interface, ready-made workflows called Spaces, a visual workflow builder called Spacelab, and assistance from ShopOS’s in-house creative team. Its batch mode can generate hundreds of images and videos through reusable workflows.

Sloosh also connects with AI assistants such as ChatGPT, Claude, Gemini and Cursor through its Model Context Protocol (MCP) integration. The company is also launching a plugin for Adobe After Effects.

Founded by Sai Krishna V K and Ajay P V, ShopOS was built by the team behind Scapic, an AI and augmented reality commerce platform acquired by Flipkart in 2020. The founders later set up and led Flipkart Labs.

Sloosh is available globally, with new accounts receiving 20 free credits and paid plans starting at $19 per month.



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