Financial institutions rarely sell through a single route. A typical insurer, bank or wealth manager runs a website or app, a team of employed or independent advisers, and often a network of brokers, comparison sites or white label partners. Each channel tends to arrive at a different time and with its own technology stack.

The result is effectively several versions of the same business: product rules configured more than once, projections that shift between stages of a customer journey, and price changes that must be reconciled across multiple spreadsheets.

KidbrookeONE aims to fix that. The WealthTech platform, built for insurers, banks, pension providers, wealth managers and multi-family offices, connects every sales channel, digital or human, to the same product configuration, projections, advice logic and regulated back office. This means a customer can start a purchase online and finish it with an adviser without re-entering their details.

On the digital side, KidbrookeONE focuses on engagement rooted in a customer’s own numbers rather than gamification. Journeys cover onboarding, suitability, application, identity and KYC checks, and can be delivered via APIs or hosted white label experiences. A “teaser analytics” feature lets prospects see a projected outcome after entering only basic inputs such as age and salary, with remaining fields filled by population averages. Skandia’s digital pension journey already works this way.

After purchase, customers can track goals, run what-if scenarios and stress test their savings against simulated crises such as a market crash or high inflation. A Monitoring & Proactive Insights module flags when goals slip and suggests next steps, while firm-wide projections allow marketing teams to tailor campaigns to each household’s circumstances.

Source link