Embedded finance has settled well into the Asia Pacific region’s everyday digital life. Users now comfortably gain access to payments, credit, and wallets inside the platforms they once used for something else altogether.

The platform may own the journey and the data, but someone further back supplies the licence, the balance sheet, and the underlying infrastructure, even carrying the risk should something go awry.

While both sides claim to own the customer, the lines have started to blur.

Some platforms have stopped partnering for banking capabilities and started acquiring them. Similarly, there are some fintechs out there that are applying for licences rather than renting them out.

As banks and fintechs both figure out which side of the coin is worth holding and what it takes to win from there, the question of who captures the value of embedded finance arises.

David Becker, the Managing Director and the Head of APAC Sales at Mambu; YM Ungku Norliza Syazwan, the Deputy CEO of Boost Bank; Desmond Teoh, the Chief Financial Services Officer of TNG Digital; and Raymond Ng, the CEO of Revolut Singapore and Southeast Asia, examined which parts of an embedded journey can still earn a return and effective partnerships in “Who Wins the Next Era of Embedded Finance?”, a recent webinar moderated by Vincent Fong, the Chief Editor for Fintech News Network.

Embedded finance growth took a huge leap in Asia over the past 12 to 18 months, thriving with new partnerships and the independent activities of multiple partners in fintech and digital banking, shared David Becker, the Managing Director and Head of APAC Sales at Mambu .

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