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Walmart Turns Black Friday Into 3-Part Shopping Event

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Walmart Turns Black Friday Into 3-Part Shopping Event

Walmart has announced what it calls “three major holiday shopping events” for Black Friday and Cyber Monday.

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“Walmart research shows that 60% of shoppers say the price of gifts and holiday purchases affects how they feel about the season, while 70% say lower prices would make holiday shopping easier,” the company said in its announcement Monday (Oct. 26). “Whether customers are searching for a gift that feels just right, getting ready to host or tackling a growing shopping list, Walmart is helping them find more to love for less — and enjoy more of the season.”

The first of these events is scheduled for Nov. 12-15, offering “Early Black Friday Deals,” with Walmart+ members getting early access to “hot Deal drops” on Nov. 12—12:01 a.m. EST online, 6 a.m. local time in stores—and becoming open to all customers Nov. 13.

That will be followed by Walmart’s regular Black Friday deals from Nov. 23 to 29, once again giving Walmart+ members earlier access to special deals on the first day of the event before opening it to all customers Nov. 24.

Lastly, there’s the Cyber Monday event, which begins at 12:01 a.m. eastern on Nov. 30 Walmart’s website, running through Dec. 2.

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Walmart noted that these events are happening on the heels of its recent announcement customers can now get combined Walmart+ and Sam’s Club Plus memberships.


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