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This effort will see Mastercard and MrBeast’s Beast Industries collaborate on new consumer and creator co-brand card programs, experiences and tools, the companies announced Monday (Oct. 26), with the goal of helping “creators and the next generation turn ideas into opportunity and build stronger financial futures on their own terms.”

Mastercard said the partnership is part of its commitment to “connect and protect” 500 million people and small businesses on their pathways to financial health by the end of the decade.

“The next generation is shaping culture and creating new forms of commerce at the same time,” said Jill Kramer, chief marketing and communications officer, Mastercard. “Through our work with Beast Industries, we’re meeting people where they are, bringing culture and commerce closer together, and opening new pathways from ideas and influence to meaningful economic opportunity.”

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The release also noted that today’s creators are “also founders,” hiring employees, debuting products and connecting with customers around the globe. Mastercard said the combination of its payments network, digital capabilities and loyalty expertise with Beast Industries’ creator ecosystem, can help creators manage and scale their work, “turning reach into resilient businesses and momentum into longer-term financial opportunity.”

MrBeast—whose real name is Jimmy Donaldson—has in recent years been expanding beyond its content-creation roots into the world of financial services.

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