Snappy Kraken, a growth platform supporting marketing for wealth enterprises and advisory firms, has rolled out Office Hub, a new capability aimed at helping wealth management businesses coordinate marketing across their regions, offices, teams and individual advisors.

The new layer gives professionals who look after groups of advisors purpose-built tools to manage marketing within wider enterprise strategies and standards. The company says this tackles a gap that conventional marketing technology has long left unaddressed, and it forms part of Snappy Kraken’s Growth Orchestration strategy.

Through a single workspace, marketing managers can oversee authorised advisor accounts, check which advisors are active, which are still onboarding and which need support with integrations, and coordinate profile and branding changes across their offices. Because teams only see the tools and information relevant to their roles, firms can cut down on repetitive admin work and support advisors more effectively without handing out unrestricted enterprise-level access.

Office Hub sits between two existing layers of the platform. Enterprise Hub provides leadership with central control over strategy, governance, compliance, branding and network-wide intelligence. Office Hub allows regional, office and team-level marketers to handle delegated duties, assist advisors and track activity within their groups. Advisor Experience equips individual advisors to run campaigns, tailor their marketing and build relationships with clients and prospects.

According to the firm, this setup accommodates centralised, decentralised and hybrid marketing models, letting businesses keep consistency while giving local teams room to serve their advisors. It is also intended to boost advisor adoption and make marketing initiatives more efficient as organisations scale.

Source link