Yorke, who has worked in financial services technology since 1998 and runs a mortgage and business finance brokerage, said he built the platform after repeatedly watching missing paperwork delay client applications. “Every provider gives its customers a view of the product they hold with them,” he said. “But keeping track of how it all fits together is still largely the customers’ job. As they change jobs, move house and take out new policies, it becomes increasingly difficult to manage.”
The platform does not connect directly to financial accounts or require login credentials. Instead, users upload documents manually or note where originals are held, and set renewal and review reminders. Data is encrypted in transit and at rest using AES-256 encryption, two-factor authentication is compulsory on every login, and the company says it does not sell user data. Before launch, Capsafa underwent penetration testing by AppSecure Security, a CREST-approved firm, and holds UK government-backed Cyber Essentials certification.
Capsafa commissioned a OnePoll survey, covering savings accounts, investments and debts, which found that 25% of UK adults were not confident their family could locate and understand all of their financial affairs without their help. The company is using that figure to frame the commercial case for its organiser.
The go-to-market strategy is built on professional distribution rather than direct consumer acquisition. Capsafa is actively seeking partnerships with mortgage brokers, financial advisers, accountants and will-writing firms, which it expects will introduce the organiser to clients at moments when financial organisation is already front of mind, such as a remortgage or an estate-planning review.
Source link







