Revolve’s AI-personalized landing pages for image and video ads lifted revenue per visit 50%, conversion 30% and return on ad spend 60% in A/B tests.
Revolve grew active customers 11% to 3.04 million in the second quarter, its fastest pace in nearly three years.
AI-referred visitors to U.S. retail sites converted 42% better than other shoppers and generated 37% more revenue per visit in March 2026.
A shopper who clicked a Revolve ad used to land on the same brand or category page as everyone else, whatever the ad showed. The fashion retailer now uses artificial intelligence (AI) to build a landing page for each click. In A/B tests, those pages lifted revenue per visit 50%, conversion 30% and return on ad spend 60% on image and video ads, Spangle, the Seattle startup that supplies the software, said in its case study. Average order value rose 15%.
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The figures are Spangle’s, from tests it said reached 97% statistical significance, and Revolve has not disclosed them in its own filings. Ryan Pabelona, Revolve’s vice president of performance marketing, confirmed the 50% and 60% gains to TechCrunch in January, when Spangle raised $15 million.
Revolve’s paid traffic often landed on static brand or category pages. Building a custom landing page for each campaign took significant time and cross-team coordination for a performance marketing team running campaigns on a two-week cadence across several platforms, Spangle said in the case study.
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