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Priority to Orchestrate NIL Payments for Notre Dame Athletes

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Priority to Orchestrate NIL Payments for Notre Dame Athletes

Priority Commerce is teaming with Rally, a marketing and media group for Notre Dame student-athletes, according to a Tuesday (Oct. 13) news release.

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Priority will be the official name, image and likeness (NIL) orchestration partner of Rally, which serves Notre Dame’s student-athletes in the NIL space, per the release.

“As NIL programs expand, the infrastructure supporting them needs to keep pace,” Priority Commerce CEO Tom Priore said in the release. “Our partnership provides Rally a more efficient way to manage its program and focus on creating opportunities for Notre Dame student-athletes.”

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As part of the partnership, Rally will use GameTime, Priority Commerce’s NIL management platform, to administer payments for NIL agreements for Notre Dame student-athletes, according to the release.

The platform, designed especially for college sports programs, includes banking and treasury services, payments, contract management, escrow and compliance reporting, as well as a dedicated Passport account linked to a Visa debit card for student-athletes, along with an automated reserve for estimated taxes on NIL income, the release said.

“GameTime stood out for its breadth of functionality and modern approach,” Rally Executive Director Kayla Rogers said in the release.



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