CONNECT WITH US
Fintech

Fintech

Pineapple Financial launches AI platform under Pentiv brand

Fintech Global logo

Published on

Add as a preferred source on Google
Pineapple Financial launches AI platform under Pentiv brand

Pentiv, the new operating brand of NYSE American-listed mortgage business Pineapple Financial, has launched an AI-powered intelligence platform for mortgage agents and brokerages as it moves towards an asset-light model built around recurring software revenue.

The platform combines technology, permissioned data and workflows developed within Pineapple Financial’s own network. Pentiv plans to commercialise the technology for independent brokerages and mortgage networks, positioning it as an intelligence layer that integrates with existing origination systems rather than replacing them.

Two applications are already live within Pineapple+, Pineapple Financial’s integrated application environment. A Recruitment Agent helps brokerage leaders identify potential mortgage professionals, prioritise outreach and manage recruitment. An Alternative Mortgage Renewal Agent identifies upcoming or at-risk alternative mortgage renewals, recommends customer outreach, handles documentation and helps professionals retain borrowers and mortgage balances.

Pentiv has also appointed Usman Maher as chief financial officer and chief strategy officer. Maher brings more than a decade of experience across private equity, special situations credit and high-growth FinTech. In his new position, Maher will oversee financial operations and strategic direction, including platform strategy, capital allocation, reporting, governance and delivery against commercial milestones.

While mortgage technology has traditionally focused on automating individual stages of the loan process, including origination, underwriting and document handling, Pentiv is targeting the operational needs of brokerages themselves. Its platform brings brokerage data and workflows together in a single system of record, initially focusing on recruitment and alternative mortgage renewals before expanding into onboarding, retention, borrower engagement and other areas of the brokerage lifecycle.



Source link
Related Topics:Fintech

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.