Meta is debuting new artificial intelligence capabilities and campaign tools designed to help advertisers and agencies discover new customers, according to a Tuesday (Oct. 6) announcement on its website.
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The offerings include an expansion of Meta’s Ads Creative Studio to more advertisers, per the announcement.
“It helps them understand what is working and why, making it easier to launch new creative faster,” the announcement said.
Meta is also adding new features for its AI business assistant to help marketers plan and measure campaigns. These include new agentic AI capabilities, like the ability to “plan and create a campaign, generate creative imagery and text, update targeting, or change a budget conversationally,” according to the announcement.
In addition, the tech giant is introducing new AI-enabled audience discovery tools, such as Customer Lifecycle Strategy, per the announcement.
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“When marketers launch acquisition campaigns, they want to find new customers rather than existing ones,” the announcement said. “With this feature, marketers can specify that a campaign is for acquisition, and they’ll receive recommendations about excluding existing customers, instead of having to assemble those exclusions from scratch.”
Lastly, Meta is expanding its generative AI video tools for business. More than 60% of the time users spend on Facebook and Instagram is with video, according to the announcement.
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