CONNECT WITH US
Fintech

Fintech

Mastercard AI Assistant Helps Consumers Discover Unused Card Perks

PYMNTS – Fintech logo

Published on

Add as a preferred source on Google
Mastercard AI Assistant Helps Consumers Discover Unused Card Perks

Mastercard introduced an artificial intelligence assistant designed to help cardholders discover, understand and use the benefits offered by the cards they carry, the company said in a Wednesday (Oct. 21) press release.

Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

Dubbed “Mastercard Max,” the AI assistant can be delivered to cardholders through the issuer’s direct channels, such as mobile banking applications or existing AI assistants. It is available to issuers around the world, according to the release.

Mastercard manages the agent models, content and orchestration that power the Mastercard Max experience, so issuers can deliver an intelligent benefits assistant without having to build and maintain one themselves, the release said.

Once issuers embed Mastercard Max into their digital channels, cardholders can access the assistant alongside the banking and card services they already use, per the release.

Powered by conversational AI and benefit content from both Mastercard and the issuer, Mastercard Max can answer cardholders’ questions about their benefits and deliver guidance on what their card offers, the release said.

Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

For example, Mastercard Max can identify the card’s travel benefits as the cardholder is booking travel, remind them about airport lounge access or Fast Track services as they’re on their way to the airport, and highlight eligible dining, entertainment and other experiences once they arrive at their destination, per the release.


Source link
Related Topics:Fintech

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.