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Lyft Banks on Corporate Travel With Alcove Chauffeur Service

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Lyft Banks on Corporate Travel With Alcove Chauffeur Service

Lyft is hoping to capture opportunities in the corporate travel space with its new Alcove chauffeur network.

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The new offering, announced Thursday (Oct. 15), will see Lyft continue to serve customers of TBR Global Chauffeuring — a Scottish company it acquired last year — while also serving new corporate travel programs, bookers and passengers worldwide.

David Risher, Lyft’s CEO, told The Wall Street Journal (WSJ) that the service is designed to cater to the demand for full days or corporate travel between client meetings, conferences and flights.

“There is an enormous opportunity in executive travel, corporate travel, events,” Risher said. “Right now, it’s just not very well served.”

Lyft says Alcove, set to debut next year, marks another stage in its evolution “beyond on-demand rideshare,” extending footprint into a multi-billion dollar chauffeur market. Alcove will be a separate brand, though Lyft business customers will still be able to use its services, the news release added.

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The release cites data from the Global Business Travel Association on the challenges of managing corporate travel programs: 61% of travel buyers say managing travel across regions is difficult, but just 12% have a “consolidated view” of their program from a sole data source.

“Alcove aims to give program managers greater visibility and control, bookers confidence that trips can be reliably managed, and passengers a premium experience built around their needs,” the news release said.


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