Professional services teams are under pressure to deliver more with less, and the answer is not simply automating tasks, but scaling the expertise that differentiates firms and creates value for their customers. Basware, the global leader in Invoice Lifecycle Management, has figured this out and is teaming with Kantata, a leading provider of Professional Services Automation (PSA) solutions, to make it happen. And on October 20, Mark Johnston, Chief Customer Officer of Basware, will join Michael Speranza, CEO of Kantata, at Technology & Services World in Las Vegas to share the story of Basware’s journey from AI experimentation to AI-enabled delivery and the business transformation it is driving.

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Basware’s journey started with a foundational problem: “Our services organization was low-margin, slow to scope, slow to staff, and I couldn’t tell you whether the software we were running the business on was actually working for us,” Johnston recalls.

So Johnston and his team set out to build a stronger foundation and identify where AI could have the greatest operational and customer impact. They quickly realized the opportunity was bigger than simply automating tasks to work faster.

“AI can do the heavy lifting on routine work, but the real opportunity is using it to scale the expertise of our people,” Johnston said. “Every customer environment at Basware is unique, and that’s where our people make the difference. What if we could take what our best people know – their judgment, their patterns, their experience – and make that available consistently across every project and every customer?

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