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Insurify Launches AI Agent Gateway to Bring Consumer Choice and Carrier Protections to AI Insurance Shopping

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Insurify Launches AI Agent Gateway to Bring Consumer Choice and Carrier Protections to AI Insurance Shopping

Insurify, the leading online insurance marketplace and a pioneer in AI-powered insurance shopping, announced the launch of its AI Agent Gateway to give consumers a faster, more efficient way to shop for insurance using their personal AI agents. The gateway connects AI agents directly to Insurify’s marketplace, so a shopper’s agent can gather and compare real-time quotes while preserving the information and safeguards essential to choosing coverage.

The launch builds on Insurify’s introduction of the first ChatGPT plugin for insurance shopping. With the gateway, Insurify is setting consistent rules for how AI agents access its marketplace, handle consumer information, and present carrier quotes.

“People should be able to use the AI agent they choose to shop for insurance and have confidence in the information they receive,” said Giorgos Zacharia, co-founder and co-CEO of Insurify. “We’ve built a way for agents to work with our marketplace that preserves coverage details, protects personal information, and keeps consumers in control. That gives carriers a foundation to reach customers through an important new distribution channel.”

How the gateway works
The gateway is a set of live connections, each built for a different type of AI agent, from assistants that plug directly into outside services to agents that browse websites on a person’s behalf. The gateway offers a supported option for each:

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All interfaces connect to the same marketplace and follow the same consumer protections.

A consistent foundation for AI insurance shopping Insurance decisions require more than a list of prices.


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