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Imprint Raises $130 Million as Brands Race to Keep Customers in the AI Era

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Imprint Raises $130 Million as Brands Race to Keep Customers in the AI Era

Imprint has raised $130 million at a valuation of about $1.9 billion. The bet is that brands will need their own payment cards to hold on to customers as artificial intelligence agents take over more of the shopping. The New York company builds co-branded credit cards for retailers and other brands. Less than a year ago, it was valued at $1.2 billion when it raised $150 million in a Series D round.

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Khosla Ventures led the new round, according to the press release. Existing investors Hedosophia, Ribbit Capital, Spice and Thrive Capital joined, along with new investor Positive Sum. Imprint now has more than 2 million members. Its partner brands represent more than $500 billion in yearly U.S. consumer spending. This year it launched card programs with Albertsons Companies, Fanatics, Kroger and Shell. Total cardholder spending across its partners more than doubled between 2025 and 2026. Imprint also added $1.5 billion in borrowing capacity to fund card balances.

“From AI chats to personal agents, every digital touchpoint is quickly becoming personalized. In this future, the brands that invest in understanding who their customers really are, and building relationships with each individually, will win,” said Daragh Murphy , founder and CEO of Imprint.



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