PYMNTS Intelligence found that 60% of surveyed FinTechs wait for evidence of consumer demand before launching, up from 37% in November 2023.

The share that launches ahead of confirmed demand fell from 26% to 3%.

Adyen expects to add as many as 1,100 specialized engineering and go-to-market roles this year.

Third-quarter earnings results and a European bank launch show where FinTechs are finding room to expand. Existing customers are taking up more products and sending more payments through providers they already use, while a digital bank tested its offering locally before opening in a new market.

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More FinTechs are waiting to see evidence of demand before they launch a product. The next spending decision comes once they have it. A lender with customers opening additional accounts, a processor handling more of a merchant’s payments and a bank preparing to enter another country each have a different reason to invest. The returns depend on whether the demand they observed holds as they commit more money.

The PYMNTS Intelligence report “ FinTechs Want In: How Credit Unions Can Turn Partnerships Into Growth ” found in September that 60% of surveyed FinTech executives described their firms as quick followers, meaning they wait for evidence of consumer demand before launching. That was up from 37% in November 2023. Over the same period, the share that described themselves as early launchers, releasing products ahead of confirmed demand, fell from 26% to 3%.

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