Trust is fundamental to how bol operates its marketplace. Every day, millions of customers rely on bol to connect them with partners offering products and services across the Netherlands and Belgium. Maintaining that trust requires more than complying with regulations. It also means ensuring partner quality, protecting customers, and creating the conditions for sustainable growth of the marketplace.
As bol’s partner ecosystem expanded, the company recognized the need to further professionalize customer due diligence. Together with Duna, bol built a scalable, risk-based approach that strengthens marketplace trust while making onboarding and verification easier for legitimate partners.
Duna, an AI-native compliance infrastructure platform for banks, FinTechs and marketplaces, recently explored her bol is building a trusted marketplace through customer due diligence.
Bol is a Dutch e-commerce marketplace with approximately 43,000 partners selling to consumers across the Netherlands and Belgium. Its customer due diligence (CDD) function assesses every selling partner against a risk-based policy that varies by country, business type and risk level. By combining automated verification, sanctions screening, watchlist checks and expert review, bol aims to maintain a trusted marketplace for customers and partners alike.
Today, the process is supported by Duna’s platform, where analysts review cases in an average of 5.4 minutes and partners spend an average of 12.2 minutes actively completing onboarding requirements.
Bol’s customer due diligence journey started with a simple ambition: to maintain and strengthen trust in the marketplace.
As bol continued to grow, maintaining high standards for partner quality became increasingly important. Customers need to be able to trust the partners they buy from and the products offered on the platform.
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