Clinical artificial intelligence company Doximity is expanding its AI tools across hospitals in the United States while building an advertising business around physicians’ searches, Fierce Healthcare reported Monday (Nov. 9).
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More than 190 health systems have bought Doximity’s AI suite, while 16 of the 20 largest pharmaceutical companies have bought its AI Search advertising product, the report said, citing the company’s fiscal second-quarter earnings results.
The digital platform for medical professionals is moving beyond automated documentation into clinical decision support, positioning itself to capture pharmaceutical marketing dollars traditionally spent on search engines, according to the report.
Doximity’s health system customers grew from 165 to more than 190 in one quarter, including 10 of the nation’s top 20 hospitals, the report said. NewYork-Presbyterian has integrated its AI tools into electronic health records across 10 hospitals and hundreds of locations.
UC San Diego Health is among the first to adopt a patient context feature, which analyzes patient records, laboratory results and clinical notes to generate patient-specific answers and treatment guidance. Physicians using the feature write prompts averaging 12 words, down from 24, because the system automatically retrieves relevant information, according to the report.
The expansion comes as healthcare enterprises increase AI spending despite lengthy payback expectations. The PYMNTS Intelligence report “ Enterprise AI Gains Ground, but Scale Remains Uneven ” found in August that 84% expect to increase spending on new AI over the next 12 months, while 63% anticipate a five- to six-year payback period.
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