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Diwali: A Festive Demand Barometer For The Economy

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Diwali: A Festive Demand Barometer For The Economy

Economists, financial analysts and policymakers will be watching this Diwali closely. The absence of last year's additional GST stimulus makes the season an interesting test of underlying consumption demand.

Dear Readers, Wishing you a very happy Diwali ! Trust your Diwali celebrations are going in full swing. It is that time of the year when happiness, excitement and anticipation fill the air.

Last week, I was in Delhi and caught a glimpse of the festive shopping rush. Shops were beautifully decorated and overflowing with gifts. Glittering electric lights, lanterns, diyas, earthenware and colourful decorations had transformed the markets. The excitement was everywhere. Diwali is a bigger festival in northern India, but its economic footprint extends across the country. Being a Mumbaikar, I know a few pockets of the city where it becomes difficult to even take a step during the peak shopping days. People plan for Diwali throughout the year, often travelling back to their hometowns to celebrate with family. I have seen several colleagues preparing for their journeys. It is not easy, with trains packed and airfares shooting up, but the desire to be with family during Diwali remains deeply rooted in our culture. Advt

I am sure your own plans for the celebrations are also taking shape. Have you participated in the office skits organised by your HR teams? Apart from inviting vendors and setting up festive stalls, HR departments usually plan a range of activities. We had several skits at our office too, and it was wonderful to see colleagues enjoying themselves in traditional attire.


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