Relationship intelligence platform Crux Analytics has raised €1.9 million ($2.2 million) in seed funding, bringing the company’s total capital raised to €2.8 million. The round was led by Castle Creek Launchpad, a joint venture fund with 35 community banks as limited partners. Chartway Ventures, One Washington Financial, and Curql, three credit union investment funds, also participated in the round. Crux said that it will use the additional capital to grow its team and accelerate product development.

Crux combines workflow automation and business-specific insight to enable bankers to focus their energy on driving proactive engagement instead of the administrative and logistical work behind those relationships. The company’s technology relieves bankers of this logistical burden, providing them with a sales execution engine that helps users identify, research, and prioritize prospects with the greatest potential. Crux then enables them to execute targeted, personalized outreach to these prospects and monitor those relationships as they grow and expand.

“We built Crux for community banks and credit unions, and what we learned there is that the same relationship problem exists across the small business economy,” Crux Analytics CEO and Co-Founder Jacob Bennett said. “Alternative lenders, commercial insurers, and real estate operators all win on relationships, and they all lose time to the operational work that sits behind them. We’re giving those teams the infrastructure to act on what they know about their clients, so growth comes from deeper relationships rather than bigger headcount.”

Because serving small businesses is a relationship-driven process, it typically demands a significant amount of human capital.

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