Credit unions could find a more receptive audience for digital currencies by offering members something they already recognize: a digital wallet.

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That’s the opportunity outlined in “Digital Currency at the Credit Union: The Gap Between Interest and Access,” a May PYMNTS Intelligence report produced in collaboration with Velera. Digital currency interest remains concentrated among younger consumers. Its third key finding identifies a practical way to encourage that interest: present cryptocurrency and stablecoins through digital wallets. A familiar wallet can work like a familiar dashboard in a new car, making an unfamiliar experience easier to navigate. For credit unions, the findings suggest that how members access digital assets deserves attention alongside which assets they offer.

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The broader findings support a measured approach. About 67% of credit union members don’t know whether their institution supports cryptocurrency, while 70% are unsure about stablecoins. Most members still express little or no interest in using either through wallets. Credit unions don’t need to assume widespread demand to respond constructively. The report points to wallet infrastructure, potentially through a FinTech partnership, as a practical investment that could serve interested members while keeping the commitment proportionate to demand.

At PYMNTS Intelligence, we work with businesses to uncover insights that fuel intelligent, data-driven discussions on changing customer expectations, a more connected economy and the strategic shifts necessary to achieve outcomes.

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