Ceterus Software, the modern FranTech platform turning unit-level financial data into reliable intelligence for smarter, more sustainable franchise growth, announces the launch of Direct Connect. The new feature, available exclusively to Insights Pro customers, automates financial reporting across franchise systems, enabling franchisors to obtain clean, accurate data that enables meaningful peer-based comparisons across units.

For many franchise brands, collecting financial statements can be arduous and involve manual submissions, continued follow-ups and inconsistent reporting practices. Even when financial information is readily available, differences in bookkeeping methods and expense categorization can make performance comparison and profitability opportunities difficult to surface.

Direct Connect was created to address these challenges. Using a one-time setup that takes approximately five minutes, franchisees can securely share financial data without changing their existing bookkeeping methods. The model automatically retrieves bank and credit card transactions as well as revenue and payroll information, then processes the data to create standardized profit and loss statements. By eliminating repeated manual uploads and account mapping, Direct Connect reduces reporting hurdles for franchisees and provides more complete, comparable financial information to franchisors.

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“Franchisors need consistent financial information to understand how locations are performing, but collecting and standardizing that data has historically been a challenge,” said Bill Jones, CEO of Ceterus Software. “Direct Connect automates that process without requiring franchisees to change how they manage their books.

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