Bud Financial (“Bud”), a provider of customer intelligence technology for banks, has secured an investment from BankTech Ventures, a venture capital firm based in the US that specializes in fintech for banks.

The amount of the investment was not immediately disclosed, but Bud noted in a statement that the additional capital will accelerate its growth with banks and credit unions in the US. Additionally, the investment will help the company deepen its data ontology and AI capabilities, as well as accelerate development of its Revenue Agents, which spot revenue opportunities and act on them under the bank’s control.

“Your data already knows where the best opportunities are. Bud helps you act on it,” Bud CEO and Co-Founder Edward Maslaveckas said. “Banks don’t need to tear out their core to compete in an AI-first world. They need a layer that turns the data they already have into intelligence, and that intelligence into action, in every channel. I believe that CRM has failed to deliver on its promise to personalize banking relationships across channels. We fix that by deploying our customer models across Core, CRM, and CRA data. This allows bank staff or AI to segment all their customers to find the right customers for the right products and reach out to them at the right time. BankTech’s deep relationships across US banking make them the ideal partner as we bring that to more institutions.”

Bud’s technology enriches financial data to provide actionable insights and readable inputs for LLMs in banking and financial services.

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