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Brazilian Retailers Can Lose the Sale Even After Shoppers Enter the Store

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Brazilian Retailers Can Lose the Sale Even After Shoppers Enter the Store

Fifty-one percent of Brazilian in-store shoppers used their phones to compare prices at other merchants during their latest store purchase, up from 48% in 2024.

Price comparison is now the most common in-aisle mobile activity, ahead of coupon searches, product research, reviews and payment-method checks.

The shoppers most active on mobile are also Brazil’s heaviest buyers, giving retailers more reason to compete for the sale while customers are still standing in the aisle.

The shopper standing in a Brazilian store may be looking at merchandise on the shelf, but the merchant no longer has that shopper to itself.

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PYMNTS Intelligence’s August 2026 “Global Digital Shopping Index: Brazil Playbook,” produced in collaboration with Visa Acceptance Solutions, found that 51% of Brazilian in-store shoppers used a mobile device to compare prices at other merchants during their latest store purchase. That was up from 48% in 2024 and made competitor price checking the most common shopping-related use of a phone in the aisle.

The implications go beyond showrooming. The phone gives consumers a way to test the store’s price, product information and payment options against alternatives before they have committed to buying.

Overall, 57% of Brazilian shoppers used a mobile device for at least one task during their latest in-store purchase. Twenty-five percent looked up product information, 25% checked product reviews and 25% checked which payment methods were accepted.



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