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Birbank moves beyond banking with CineMastercard partnership

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Birbank moves beyond banking with CineMastercard partnership

Birbank is expanding its digital services beyond banking after partnering with CineMastercard to bring cinema ticket bookings directly into its mobile app.

Bir, the integrated e-commerce, banking and payments ecosystem operating across the Caucasus, has partnered with CineMastercard, one of Azerbaijan’s largest cinema chains, to allow customers to book film tickets without leaving the Birbank app.

Under the agreement, Birbank users will be able to browse films and screening times, select seats and purchase tickets through a dedicated in-app booking interface. The feature will include an interactive seating map, with purchased tickets appearing in the app immediately after payment.

The integration is expected to go live before the end of 2026, following technical development and testing.

The partnership reflects Bir’s wider strategy to expand the range of services available through its digital ecosystem, which reaches more than 5 million people. By bringing entertainment bookings into its banking application, the company aims to make Birbank a central destination for everyday consumer services, rather than a platform focused solely on financial transactions.

Birbank already offers customers tools to manage their finances, make digital payments, access personalised offers and use an AI-powered assistant for routine banking tasks. Its services also include digital cards and QR-based payments.

Launched in 2025, Bir brings together several Azerbaijani businesses, including Birbank, the digital banking arm of Kapital Bank, Birmarket, Milliön payment terminals and the m10 e-wallet. The ecosystem also works with the Trendyol marketplace and BakıKart transport payment solution as it seeks to connect financial services, commerce and everyday consumer activities through a single digital platform.


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