Berkshire Financial Services, a business debt restructuring firm with over 20 years of expertise in merchant cash advance (MCA) debt relief, announced the launch of its redesigned web platform to complement its two newly trademarked, distinct purpose-built MCA relief programs: The Cashflow Reset and The Priority Ladder.

The new programs replace the industry-standard single generic process with two distinct paths; split by one question: Regardless of cashflow strain, can the business stay current on its advances, or will it soon fall behind?

“The industry standard for years now has been to treat all MCA issues the same. They’re not the same, and neither is the best pathway forward to MCA relief,” said Christian Smith, Chief Operating Officer.

“But today, with the modernized, bespoke and distinct programs Berkshire has created, we’re able to serve our clients in a more customized fashion, and serve them in a more streamlined, more efficient, more appropriate and importantly, a far faster manner.

“For any business facing MCA draws, time is a critical factor affecting cashflow and business success. But there are two stark differences when it comes to businesses with MCAs and how much time that business actually has to act. Which, of course, our programs directly address.

“Take a business that’s on the verge of missing its next payment. In this situation, that particular business may have perhaps only months, maybe weeks left before the unfortunate occurs. But Berkshire’s Cashflow Reset program is designed to identify this client’s core issues immediately, address them immediately, and look to resolve them immediately,” said Mr.

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