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Apple Forecasts Slower Services Growth as AI Costs Rise

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Apple Forecasts Slower Services Growth as AI Costs Rise

Apple Pay launched in India with Axis Bank, while payment services revenue reached a record.

App Store performance was broadly unchanged despite double-digit growth in third-party paid subscriptions.

Apple expects memory shortages to constrain Mac and iPad shipments during December.

Apple expects slower services growth during the holiday quarter, at the same time that it absorbs the cloud-computing costs of Siri AI and prepares to charge customers for expanded access to certain artificial intelligence features.

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Speaking on his first earnings conference call as Apple CEO, John Ternus outlined plans for paid access during an analyst question about iCloud+ and Apple Intelligence.

“There are going to be some usage limits on features that rely on server-side models, which include Siri AI and intelligent photo editing, some other things like that,” Ternus said, adding that “anyone who needs greater capacity will be able to purchase expanded access in the future.”

Apple did not announce pricing or a launch date. Ternus said iCloud tiers had expanded beyond storage to include additional capabilities, pointing to plans that now bundle Apple TV and Apple Arcade.

Services revenue increased 10% to $31.6 billion in the September quarter. Video, cloud services, payments and advertising reached revenue records, while subscriptions across Apple’s platform exceeded 1.5 billion, growing at a double-digit rate.

Chief Financial Officer Kevan Parekh forecast December-quarter services growth of 8% to 9%, citing sequential pressure primarily from third-party licensing and foreign exchange.


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