Amazon is observing the second anniversary of its “Haul” discount store amid a surge in customer adoption.

Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

The company announced Monday (Nov. 9) its week-long “early Haul-iday” event, featuring things like “$1 flash deals” all week and millions of products priced under $10, along with exclusive “$0.11 steals” on Nov. 10 and 11.

“We’ve always focused on offering customers the lowest prices across the widest selection, and Amazon Haul is another way we’re making holiday shopping more affordable,” said David Forsythe, vice president of Amazon’s North American seller business.

“Whether customers are decorating their homes, dressing the family for festivities, hosting a holiday gathering, or filling up stockings, there’s so much to discover on Amazon Haul, with millions of products at ultra-low prices and new deals dropping all season long,” Forsythe added.

The announcement noted the rapid pace of customer adoption, with the number of people making purchases via Haul increasing by almost 350% year over year. Amazon is also expanding the marketplace’s selection by more than 25 times to upwards of 10 million products.

This is happening at a time when—as PYMNTS wrote last week—“Black Friday has developed a scheduling problem,” as it “keeps arriving before Friday.”

Black Friday falls on Nov. 27 this year, with Cyber Monday following on Nov. 30. All the same, “retailers are already warming up the discount machinery,” the report said. “With Amazon and Walmart running sales events throughout the year, it’s reasonable to wonder how much distinction remains in the Thanksgiving shopping ritual.

Source link