Consumers who still pay their bills comfortably are losing confidence in managing debt, giving banks an opportunity to recognize financial pressure before customers fall behind.

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The PYMNTS Intelligence report “Keeping Up Gets Harder: Debt Confidence Falls Among Bill Payers,” based on responses from 2,087 consumers in the United States, found in October that overall sentiment was holding steady while some household finances weakened. The PYMNTS Consumer Expectations Index edged up to 54.2 from 54.1 in September, remaining above its neutral reading of 50.

The report revealed that consumers grew more positive about economic conditions, but job worries increased. Among consumers living paycheck to paycheck without trouble paying bills, confidence in handling debt fell. This group represents about 4 in 10 consumers, making its experience particularly relevant to banks and payment providers.

Other findings reinforced that mixed picture. The share expecting the national economy to improve over the next year rose to 30.2% from 26.4%. Yet 20% had delayed a major purchase during the previous 90 days, up from 18.3% in August. For merchants, improving expectations offer an opening, although prices remain the leading reason shoppers hold back.

At PYMNTS Intelligence, we work with businesses to uncover insights that fuel intelligent, data-driven discussions on changing customer expectations, a more connected economy and the strategic shifts necessary to achieve outcomes. With rigorous research methodologies and unwavering commitment to objective quality, we offer trusted data to grow your business.

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