Xiaomi Auto, the automotive unit of Xiaomi (HKEX: 1810), could use the SU9 Lux name for a new model targeting the luxury executive flagship segment, taking its sedan lineup further upmarket.

Details of the Xiaomi SU9 Lux trademark have recently surfaced in a trademark gazette, with several bloggers linking the name to a long-wheelbase sedan previously referred to as the "Xiaomi SU7L."

The document shows that Xiaomi applied for the "XIAOMI SU9 LUX" trademark on February 13, 2026, under Class 12, which includes automobiles.

The trademark was published for preliminary approval in issue 1986 of the trademark gazette on June 6, with an opposition period running from June 7 to September 6.

The link between the name and the vehicle, as well as its market positioning, remains speculative. The trademark alone does not confirm the final production model's name. "LUX" may be derived from "luxury," suggesting an upscale positioning, though Xiaomi has yet to confirm that interpretation.

Camouflaged test vehicles believed to be the model have appeared repeatedly on Chinese social media platforms.

Automotive blogger @出行报告 shared 2 spy photos today, saying the vehicle appears noticeably longer than the SU7, with an estimated length of more than 5.2 meters and a wheelbase of about 3.1 meters.

The test vehicle is thought to use a longer body to improve second-row space, potentially appealing to buyers who place greater emphasis on rear-seat comfort.

If that positioning is confirmed, the new model would give Xiaomi another route upmarket alongside the performance-focused SU7 Ultra, placing greater emphasis on rear-seat space and passenger comfort.

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