Judging by the Internet’s reaction when the Luce was unveiled, you’d think Ferrari would struggle to sell its first EV. However, out in the real world, nothing could be further from the truth. Maranello is facing the opposite problem: keeping up with demand. Even though deliveries haven't started yet, the car is already sold out through 2027.

During Ferrari's third-quarter earnings call this week, CEO Benedetto Vigna said the Luce is progressing on schedule. The first few cars will hit the road before the end of this year, but the customer rollout will gather pace in 2027. However, all the cars Ferrari plans to build next year already have buyers.

"All the Luce that we plan to sell next year basically are all allocated. If someone comes, he has to wait one year to get the cars," Vigna told analysts, making it clear that demand currently exceeds the company's planned supply. Ferrari hasn't disclosed how many Luce units it intends to move in 2027, and the CEO declined to provide a specific sales target.

Production capacity is another factor to consider. Unlike Ferrari's other models, the Luce is being assembled at a newly built facility dedicated to producing electric motors, battery packs, and other key components alongside the car itself. Getting an entirely new facility up to speed takes time, so Ferrari will gradually ramp up production rather than immediately building the Luce at full capacity. That could partially explain why the 2027 allocation is already exhausted.

Ferrari isn't relying solely on the attention generated by the Luce's debut.

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