Volkswagen Anhui reportedly has no new models planned for 2027 or 2028 as sales of its ID. UNYX series fall short of expectations, adding pressure to the German automaker's EV transition in China.
The Chinese EV joint venture had expected much stronger demand for the ID. UNYX series than has materialized and remains unprofitable, Reuters reported on Wednesday, citing 2 people familiar with the matter.
Management had believed the existing lineup would be sufficient to establish the brand and drive sales through 2028, according to 1 of the people.
The company had considered introducing a crossover in 2028, but that project has also been put on hold, according to Reuters.
Volkswagen China told Reuters it was focused on expanding and optimizing Volkswagen Anhui's dealer network to reach more customers and achieve sustainable growth, but declined to comment on questions about product strategy.
The company also said Volkswagen Anhui was in the midst of a product offensive, with 4 models on sale and a product pipeline extending beyond this year.
Volkswagen China said it would introduce 30 new energy vehicle (NEV) models in China through 2029, including products from Volkswagen Anhui, while refreshing the ID. UNYX series to keep it competitive.
The response did not specify whether Volkswagen Anhui would add any all-new models in 2027 or 2028. Refreshes of existing models and additions to the lineup are distinct elements of its future product plans.
An internal document dated late October and reviewed by Reuters showed Volkswagen Anhui plans to produce 33,000 ID.
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