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Volvo EX90 to create right brand aura in India: Jyoti Malhotra

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Volvo EX90 to create right brand aura in India: Jyoti Malhotra

The Sweden-based company expects its new SUV to encourage greater acceptance of electric cars in the luxury segment.

"EX90 is a brand shaper for us. This will create the right brand aura. People will understand how we differentiate technology from everything else in the market," Jyoti Malhotra, Managing Director, Volvo Car India.

Volvo Car India is calling its new intervention, EX90, as more than just a product addition, expecting the electric SUV to strengthen the brand's perception. "EX90 is a brand shaper for us. This will create the right brand aura. People will understand how we differentiate technology from everything else in the market," Jyoti Malhotra , Managing Director, Volvo Car India told ETAuto. The company aims to redefine its positioning with a focus on safety, technology and customer experience. Advt

The Sweden-based company plans to utilise the vehicle to encourage greater acceptance of electric cars in the luxury segment. "With a range of 625 km as per WLTP and 724 km as per local ICAT, range anxiety goes out of the window," he said. Volvo Car India has an ambition to become an all-electric car company, although it has not set a fixed timeline for the transition as it depends on the market adoption rate. Its India portfolio includes battery electric vehicles (BEVs) such as the EX30 and mild-hybrid electric vehicles (MHEVs) such as the XC90 and XC60. Of these, nearly one in every four cars sold by Volvo in the country is electric.

Despite a reasonably good start to 2026, Volvo is undergoing supply chain challenges and foreign exchange volatility in recent months, affecting its overall operations.


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