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October: Chinese brands gain ground in Norway’s passenger car market

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October: Chinese brands gain ground in Norway’s passenger car market

In Norway, 15,536 new electric cars were registered last month - a dominant 98.8 per cent share of all new passenger car registrations. This is primarily due to strong sales from Tesla and Toyota. However, Chinese brands are also gaining ground. Together, they already accounted for one-fifth of the market in the previous month.

Across all drivetrains, 15,725 new passenger cars were registered in Norway in October. This represents a 41 per cent increase compared to October 2025 and, according to the Norwegian Road Information Authority (OFV), is “the highest number for an October in over 30 years”. The Norwegian car market is therefore growing rapidly. While an impressive 15,536 of the 15,725 passenger cars registered in October had an electric drivetrain, the OFV statistics show only rudimentary registration figures for all other drivetrain types. More on this shortly.

The relative electrification rate of 98.8 per cent is significant for Norway, but it fits the pattern: in the year to date, battery-electric cars already account for 98 per cent of all registrations (compared to 95.2 per cent in the same period in 2025). This has created a consistency in Norway that marks the conclusion of a years-long drivetrain transition. “The Norwegian new car market is now almost entirely electric,” the OFV recently confirmed. “Competition is therefore increasingly focused on which brands and models perform best in terms of price, range, space, delivery time and financing.”

2 per cent above the level in the same period in 2025 – and this follows a relatively weak start to the year.


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