Elon Musk now claims Cybertruck orders “far exceed” Tesla’s production rate, and that the truck isn’t being killed because it’s unprofitable. It’s his second explanation in three days for ending the pickup.
The problem is that Tesla’s own numbers say the opposite. The Cybertruck line has been running at roughly a quarter of its installed capacity, and Tesla spent all of 2026 discounting, re-trimming, and repricing the truck to find buyers.
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