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Jaguar And Kia Just Proved That Design Matters Just As Much As Specs

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Jaguar And Kia Just Proved That Design Matters Just As Much As Specs

There’s an archetype among car-blog readers that—after nearly a decade in this business—has consistently found its way into my inbox, into the comments on my stories, and into every forum thread: The bench racer.

They’ll point to cars like the Lucid Gravity or or Hyundai Ioniq 6 and note that, based on the specs, cars like this make “lesser” vehicles irrelevant with their blazing-fast charge speeds and superior range. Then they’ll sit in shock as “inferior” products absolutely dunk on their spec sheet champions.

Turns out, vibes matter. Just ask Jaguar and Kia. Both had big weeks, as we discussed in this week’s episode of the Plugged-In Podcast.

This week, we also discussed the Tesla Model Y's new vehicle-to-home feature and whether EVs will actually overwhelm the U.S. power grid. You can find the show and subscribe on YouTube and across audio platforms like Spotify and Apple.

Jaguar unveiled the spearhead of its new all-electric era, the Type 01. With the blunt nose of a battering ram and cartoon villain proportions, it is, to my eye, one of the most striking sedan designs of all time. It is bold and bad and unabashedly different, all of the things that Jaguar promised. The positive reception to it must come as a huge relief to the company, which had stirred up quite a bit of controversy when it originally announced its big pivot.

On the other end of the EV market, Kia was busy launching the EV3 in America. S.



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