CONNECT WITH US
EV & Mobility

EV & Mobility

Hyundai Says The Biggest Challenge For Hydrogen Cars Is Finding Customers

Motor1 logo

Published on

Add as a preferred source on Google
Hyundai Says The Biggest Challenge For Hydrogen Cars Is Finding Customers

Hydrogen-powered cars haven't exactly taken the world by storm, but Hyundai isn't ready to abandon the technology. Despite battery-electric vehicles gaining momentum in many parts of the world, the South Korean automaker believes fuel-cell vehicles still have a place in the automotive industry. There's just one major problem: finding enough customers willing to buy them.

"Hydrogen isn't dead for passenger vehicles," said Scott Nargar, Hyundai Australia's Senior Manager of Future Mobility and Government Relations. Speaking to CarExpert magazine, he confirmed that the company is still evaluating its next-generation fuel-cell car but acknowledged that demand remains a major hurdle.

"The biggest thing is you've got to find is customers," Nargar explained. It's a straightforward assessment of the challenges facing hydrogen passenger cars. Developing the technology is one thing, but convincing enough people to buy a vehicle that depends on a limited refueling network is considerably harder.

Hyundai has already gained experience with the Nexo, its hydrogen-powered crossover, and is considering what comes next. The second-generation model has yet to establish itself in more markets, but the company isn't ruling out further investment in fuel-cell passenger vehicles.

The challenge isn't unique to Hyundai. Toyota has also spent years developing hydrogen technology, most notably through the Mirai sedan, while BMW remains committed to fuel cells as an alternative to battery-electric powertrains. The German luxury automaker plans to introduce an iX5 Hydrogen later this decade. Toyota and BMW strengthened their partnership in 2024 to jointly develop a third-generation fuel-cell system and reduce production costs.


Source link
Related Topics:EV & Mobility

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.