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Holger Scherr leaves Daimler Truck for SuperPanther

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Holger Scherr leaves Daimler Truck for SuperPanther

Chinese e-truck manufacturer SuperPanther has appointed Dr. Holger Scherr to its European management team. Scherr will serve as Executive Vice President Europe, overseeing the establishment and expansion of the company's European operations. The appointment is a coup for SuperPanther, as Scherr joins the startup from Daimler Truck.

According to his new employer, Scherr brings decades of leadership experience in the commercial vehicle industry, “including over 20 years […] at Daimler and Daimler Truck”. At SuperPanther, he will now work closely with Dr Michael Ruf, SuperPanther’s President for Europe. His explicit task is to develop the company’s European business.

Scherr has recently been heavily involved with China – specifically as the head of a Daimler Truck joint venture. In 2021, the manager took on the role of President and CEO of Beijing Foton Daimler Automotive Co Ltd and was most recently a member of the Executive Committee of Mercedes-Benz Trucks. According to Scherr’s LinkedIn profile, his more than 20-year career at Daimler and Daimler Truck ended in April 2026. With today’s announcement, his next stop is clear: SuperPanther.

The Chinese electric truck manufacturer highlights the new top manager’s leadership qualities and expertise in vehicle development, global logistics, supply chain management, and business operations. ” The move comes at a time when SuperPanther is transitioning from pilot operations to series production. Alongside China, Europe is SuperPanther’s first market. The company itself is just over four years old. The eTopas 600 has been in series production at Steyr Automotive in Austria since July 2026 .


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